Everything You Need To Know About Our New Dog Food

What is Peptide+ ?

Peptide + offers a ground breaking approach to pet nutrition, using peptides to support skin and coat care, digestive health, weight control, joint care and overall well-being. These specialised products are formulated with carefully chosen ingredients to meet pets specific needs.

The unique Freshtrusion HDP process ensures peptides are optimally sized and highly bioavailable, improving protein digestibility and nutrient absorption. Backed by rigorous research and clinical trials, Peptide+ diets promote healthy skin, efficient digestion and ideal weight management, providing tailored solutions for common health issues and daily nutrition

What is Freshtrusion HDP?

Freshtrusion HDP is the unique process of cooking fresh meat and fish ingredients in the presence of a natural enzyme, which digests (hydrolyses) the protein into a mixture of peptides and free amino acids.

All meat and fish are carefully sourced from trusted farms and fisheries that provide high-quality, human-grade produce with complete traceability. The innovative Freshtrusion process is then employed to gently cook the meat and fish in a cutting-edge kitchen. This method ensures the creation of the most nutritious and flavourful meats, which are then used in the kibble.

Gastrointestinal Digestive Care

The Digestive Care recipe is specially formulated to support your dogs digestive health, a key factor in their overall well-being. Using hydrolysed Turkey peptides and collagen peptides, this recipe enhances nutrient absorption, protects the intestinal barrier and supports gut health.

TruePet is a postbiotic added to Peptide+ Digestive health diet for dogs to improve their overall health. It is made by fermenting specific materials with yeast, which produces helpful compounds like amino acids and vitamins. These compounds support healthy digestion and boost the immune system. TruePet also helps balance good bacteria in the gut, reduces inflammation and makes stools less smelly, making it an important part of keeping dogs healthy.

Peptide+ Digestive Care diet achieved an impressive 98% protein digestibility, far exceeding the FEDIAF’s 80% standard, and was rated excellent by the university of Ghent.

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Skin & Coat Care

Essential fatty acids have an integral role in skin and coat health. The Peptide+ Skin and Coat recipe contains a blend of oils including borage oil, salmon oil and soya oil, which has been shown to have beneficial effects on skin and coat health in dogs.

Hydrolysed Salmon peptides help to maintain and repair the skin and its barrier function. Collagen peptides support skin elasticity and overall skin health. It also includes optimum levels of omega 3 & 6 to lock in skin moisture and promote a soft, glossy coat.

The increased digestibility of the hydrolysed protein in this recipe ensures an ideal supply of amino acid building blocks required for the synthesis of key proteins. This includes keratin as well as collagen and elastin to maintain and repair the skin and its barrier function.

In the body Collagen plays a significant role in repairing tissue and healing wounds.

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Weight Control and Joint Repair

Although 82% of UK dog owners think their dogs are an ideal weight, up to 65% of dogs are actually considered overweight or obese.

Overweight dogs have higher risks of diseases such as Osteoarthritis, diabetes, cardiac dysfunction and other conditions.

Peptide+ weight control and Joint care recipe is formulated using fish peptides. Stimulating hormones from the gastrointestinal tract with satiety promoting effect that reduce food intake.

Studies have shown that fish peptides reduced body weight gain in animals fed a high fat diet. Fish collagen peptides have been shown to soothe joint tenderness and improve mobility in arthritic dogs.

Beet pulp is an important source of fibre that is good for helping your dog maintain intestinal health and can enhance their ability to absorb ingredients and keeps them fuller for longer.

Green lipped muscle is a functional ingredient that supports joint health by modulating inflammation and aiding cartilage repair, potentially reducing reliance on medicines.

90% of dogs in the diet study for this food achieved a healthier weight after just 12 weeks on the Peptide+ Weight Control and Joint Care.

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Come in store a try a sample for your dog, they will be thanking you.